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The popularity of live streaming over the Internet is growing. The number of private Internet connections are rapidly expanding and consumers may today go online from almost any location using wireless technologies. However, live streaming over the Internet was born with two problems: scale and cost.

The challenge is to transmit a signal to many users simultaneously and to do so without the Transmission cost rising in proportion to the audience size.
In this article, we will walk through various technologies for transmitting live streaming, including the more traditional ones, to see how the problems of scale and cost occur. Then, we will look at how some of these technologies partially solve these problems. Finally, we will present and explain GridCasting ? which offers a solution to both problems ? and then look at how Octoshape takes advantage of it.